Most of us want to know that the produce we buy in the supermarket makes a positive difference to lives of the people who grow it. In South Africa, fruit farming underpins the socio-economic development of the country – and is playing a vital role in supporting workers and their families.

Since the end of the apartheid regime, the South African Government has encouraged previously disadvantaged groups, particularly black workers, to pursue management roles, and has created opportunities for workers to own a stake in successful enterprises in South Africa. The industry in turn has taken up this challenge. The fresh grape industry is one of the leading horticultural sectors in South Africa in regards to socio-economic development of workers and their family dependents.

Buying South African grapes supports the momentum of positive change taking place in this beautiful country.